Cannes Lions 2014/ Expose the Shame
Expose the shame is a campaign to reveal the reality of rape and violence against women in tunisia
Expose the shame is a campaign created to reveal the reality of rape and violence against women in Tunisia.
The idea is to print a special ink that will stain the reader's hands when flips the magazine page,leaving a red spot that looks the blood.
The campaign has two parts, the first one print and the second one outdoor. Watch the complete video case to see everything.
Concept & Art Direction: Yassine Douira
Photography: Yassine Douira
The Campaign explained from the begining to the end.Full version video case
EXPOSE THE SHAME, Outdoor guerrilla,direct,brand
